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KMG 30-Point Diagnostic™

Target Market (SM1)

Target Buyer (SM2)

Buyer  Behavior (SM3)

Positioning (SM4)

Messaging (SM5)

Lead Generation (SM6)

Marketing Materials (SM7)

Sales Pitch (SM8)

Sales Process  (SM9)

Sales Success System (SM10)

Job Costing (FO1)

Pricing (FO2)

Margin Maintenance (FO3)

Cash Flows (FO4)

Capital (FO5)

Reporting (FO6)

Service Process (FO7)

Delivery Process (FO8)

Profit Leakage  (FO9)

Operational Improvement System (FO10)

Business Strategy (SS1)

Business Design (SS2)

Organizational Structure (SS3)

Talent (SS4)

Role Mapping (SS5)

Recruitment (SS6)

Retention (SS7)

Utilization (SS8)

Skill Enhancements  (SS9)

Growth Architecture (SS10)

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